Cashvertising Online Summary

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Cashvertising by Drew Eric Whitman reveals the psychological principles behind persuasive advertising.

It explores how understanding the human brain, specifically its response to triggers and desires, can create highly effective marketing campaigns.

The book provides actionable strategies to boost sales by leveraging emotional responses and proven psychological techniques.

Social media is designed to be addictive; it leverages dopamine and various psychological triggers to keep users engaged.

Use this knowledge to your advantage. Grab attention, make actions easy, and provide a clear call to action to increase engagement and boost sales.

Understand what motivates people on social media; tap into their inborn desires for survival, pleasure, and social acceptance.

Create ads that evoke strong emotions, not just present facts. Focus on the benefits of your product, highlighting how it fulfills these deep-seated needs.

Employ psychological inoculation remarketing: highlight your product's strengths while exposing your competitors' weaknesses.

This builds trust and guides customers toward your product by showcasing its superior qualities and warning against common pitfalls in the market.

Create engaging social media ads that evoke strong emotions and are easily shareable.

Use videos to demonstrate your product's benefits and incorporate elements of surprise, novelty, and social proof to maximize virality and sales.

Twenty-Seven Proven Techniques for Creating Psychologically Powerful Online Ads, Emails, and Web Pages That Sell Like Crazy.

Show people that others love your stuff. Use lots of reviews, testimonials, and even what experts say.

Make it super clear that your company is trustworthy and will help them if there's a problem. Offer a great guarantee.

Use color to attract attention, but don't overthink it. Studies show some colors are generally more appealing.

Test different colors to see what works best for your audience. Don't let research limit your creativity.

Make it easy for people to buy your stuff right away, even before they've read everything. Don't make them hunt for how to buy.

Put buttons and links in lots of places, using different words and pictures to grab attention. Test what works best for you.

Find influencers who connect with your customers. Reach out with a personalized message, offering something they'll like.

Be persistent, send to many people at once, and make it super easy for them to say yes.

Give customers free trials or samples; this makes them feel like it's already theirs.

Personalize their experience and encourage feedback to strengthen their connection with your brand.

Show customers you care. Make it easy to get help—with FAQs, videos, and live chat.

Let them see your friendly support team. Fast responses build trust and loyalty.

Use photos, especially those with faces, in your ads and posts. Make them bright and colorful.

Write informative, engaging text that evokes strong emotions and uses vivid descriptions.

Make all your ads look similar; this makes your brand seem bigger and more familiar.

Use smart advertising scheduling to keep your brand in people's minds, and use retargeting to reach people who have already shown interest.

Use photos in your posts; they get more attention.

Keep your messages short and use simple words to connect with more people.

Create strong opinions and share them. This will attract people who agree with you.

Focus on what people already dislike to build support for your brand and show you care.

Offer something valuable in exchange for contact information.

Consider discounts, free gifts, or exclusive content to encourage engagement.

Make your Facebook posts visually appealing with images.

Keep text short to attract more likes; encourage interaction for more comments.

Use customer reviews to build trust.

Make your website easy to use on phones and computers, and load it quickly.

Place ads in the middle of videos for better results.

Keep videos short and engaging, and always add captions.

Experiment to find the best posting times for your ads.

Use data from various sources as a guide, but remember that every business is different.

Repeat your advertising messages to increase their impact.

People are more likely to believe something if they see or hear it multiple times.

Make your company slogan short and memorable.

Focus on creating a slogan that is easy to understand and repeat.

Write headlines that ask questions.

Adding "you" to your question headlines can make them even more effective.

Make your website easy to use and trustworthy.

Show that you are an expert, and provide proof for your claims.

For items over $100, show the discount in dollars.

For items under $100, show the discount as a percentage.

Make your website visually appealing.

A professional design is crucial for building trust with customers.

Use larger, sans-serif fonts in your ads targeting older people.

Size 14 Arial or Verdana are good choices for readability.

Make your website load quickly; most people will leave if it takes more than a couple of seconds.

Use a progress bar to keep visitors engaged while your site is loading.

Offer a very expensive option to make your other products seem cheaper.

This trick makes people more likely to buy your mid-priced items.

Use shorter numbers and fewer syllables when displaying prices.

Make your prices stand out visually; use color and font size strategically.

Make it easy for customers to complete their purchases.

Address issues like high extra costs and complicated checkout processes.

Keep email subject lines short and personalized.

Use words that create a sense of urgency or exclusivity.

Use strong headlines to encourage subscriptions. This chapter shares 50 proven headlines.

Offer something valuable in exchange for email addresses.

This chapter shares a checklist of 29 things you should endeavor to incorporate into your ad.

The aim is to get as many of them in as possible.

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