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Getting to Yes by William L. Ury and Roger Fisher focuses on a practical method for effective negotiation, emphasizing the importance of separating people from the problem and focusing on interests rather than positions.


By applying principled negotiation, the book teaches readers how to create mutually beneficial solutions while maintaining fairness and collaboration.

Part One: The Problem

Chapter One: Don’t Bargain Over Positions

When people argue over positions in a negotiation, it can cause problems. A better way is called principled negotiation.


Focus on what both sides really need, try to find solutions that help everyone, and use fair rules to decide.

Part Two: The Method

Chapter Two: Separate the People from the Problem

Negotiations can be tricky because feelings, misunderstandings, and personal opinions can get in the way.


To make it easier, focus on the problem, not the people. Try to understand how they feel, recognize their emotions, and make sure everyone communicates clearly.

Chapter Three: Focus on Interests, Not Positions

To solve conflicts well, focus on what people really need instead of just what they want.


Figure out the main needs, think of different ways to solve the problem, and stay strong on what’s important while working together.

Chapter Four: Invent Options for Mutual Gain

Successful negotiation happens when you go beyond set ideas and find creative ways to meet both sides' needs.


Understand what you both agree on and where you differ, don’t rush to make a decision, and come up with many options before choosing the best one to make sure everyone is happy.

Chapter Five: Insist on Using Objective Criteria

Trying to solve conflicts just by pushing for your own way can be difficult and expensive. It's better to use fair rules that both sides agree on.


Use clear standards, work together to find a solution, and don’t give in to pressure. Stay open to fair ideas that help everyone.

Part Three: Yes, But

Chapter Six: What If They Are More Powerful?

It’s important to have a backup plan when negotiating, especially if the other side has more power.


By knowing and improving your options, you can avoid bad deals, think of creative solutions, and stand strong against pressure from a stronger opponent.

Chapter Seven: What If They Won’t Play?

Use "negotiation jujitsu" to turn tough negotiations into teamwork by avoiding arguments and focusing on what both sides want.


Don’t fight back when attacked, aim any criticism at the problem, ask for ideas, and stay quiet sometimes to help others think more deeply.

Chapter Eight: What If They Use Dirty Tricks?

Deal with tricky or dishonest negotiation tactics by sticking to fair negotiation rules and calling out unfair strategies.


Spot the tricks, talk about them without blaming the person, and stick to fair negotiation. If needed, use your backup plan to make sure you're not taken advantage of.

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